Skip to content


We are looking for volunteers. Are you interested?

The Plus Importance Project aims to create a world where those who identify fully or partly in the + of LGBT+ experience equal rights, respect and representation.

As people in the +, we frequently experience erasure, where we are ignored, forgotten about and disregarded. Our identities are valid and should be recognised, understood and celebrated.

The Problem

The erasure of + identities results in a number of issues including:

Lack of legal rights

+ identities are not included in the Equality Act 2010. This means we don’t have protection from discrimination and organisations have no legal obligations to prevent indirect discrimination impacting us.

Gatekeeping of LGBT+ spaces

LGBT+ spaces should be inclusive of everyone but those in the + can often feel unwelcome, misunderstood and ignored. This lack of community can make some people in the + feel isolated and alone.

Problematic terminology

Those in the + often encounter forms and surveys where their identity isn’t listed, organisational equality policies that don’t include those in the + and widespread use of archaic terms such as ‘he/she’.

Lack of knowledge and awareness

A lack of + inclusive resources means that many people in the + don’t find the terminology they need when they first realise they are part of the LGBT+ community. Similarly, those in the + are often burdened with the expectation of explaining their identity and needing to argue the validity of their identity.

Lack of representation

Those in the + rarely, if ever, see their identities reflected in everything from politics to fictional characters. Even in rare cases of representation, there can often be problematic stereotypes.

Collectively, the above creates an exhausting and unwelcoming environment where people in the + are frustrated by the lack of acceptance and understanding, are prompted to doubt the validity of their own identity and are less confident about being their authentic selves which impacts their wellbeing. We should all be truly proud of who we are.

What We Do

The Plus Importance Project improves understanding and inclusion of people in the + of LGBT+ by:

Training and supporting organisations to be more + inclusive

Improving public awareness of identities in the + of LGBT+

Undertaking research

Advocating and campaigning for equal rights and representation

A light coloured leaf-shaped box with the text 'We include asexuals, intersex people, non-binary people, pansexuals and many more identities.' Around the outside are smaller leaf shapes containing the colours of the non-binary flag, consisting of yellow, white, purple and black horizontal stripes; the intersex flag, consisting of a purple circle on a yellow background; the pansexual flag, consisting of pink, yellow and blue horizontal stripes; and the asexual flag, consisting of black, grey, white and purple horizontal stripes.
A picture of a white person with short brown hair smiling. To the right is a purple leaf shape and to the lower left is a green leaf shape.

I struggled with my sexuality for so many years because the only terms I knew didn’t fit. I should have been relieved, but I was frustrated that I had unnecessarily spent so many years worrying that something was wrong with me.

Matt’s Story

Our founder, Matt Humberstone (he/him) is a multi-award winning volunteer with over 10 years of experience in organisational development and improving equality.

It wasn’t until my last year of university that I found the terminology to describe my identity. As an asexual homosensual panromantic, I struggled with my sexuality for so many years because the only terms I knew didn’t fit. I should have been relieved, but I was frustrated that I had unnecessarily spent so many years worrying that something was wrong with me.

I’ve experienced discrimination both within and outside of the LGBT+ community, including threats of violence, such as corrective rape. The constant erasure of + identities has created a culture where my experiences are common and the continuation of this erasure is incredibly exhausting. Every day, I see cases where the + isn’t included and where those in the + are made to feel unwelcome or experience invalidation.

To tackle this issue, I’ve successfully lobbied national organisations to be more + inclusive including Stonewall, The National Union of Students and The Scout Association. The establishment of the Plus Importance Project aims to professionalise this approach, reaching more organisations and having a more thorough impact so that everyone in the + can feel seen and valued.

Volunteer with us

We particularly aim to recruit people with a wide range of + identities to ensure our work is as inclusive as possible.

Chair of Trustees – Leading the Board of Trustees, ensuring the board is effective

View Application Pack

Trustee (Social Policy Lead) – Overseeing our policy, campaigning and advocacy activities

View Application Pack

Volunteer Coordinator – Supporting the development of volunteering across the charity

View Application Pack

Social Media Volunteer – Creating engaging content to improve public awareness and understanding of identities in the + of LGBT+

View Application Pack

Marketing Volunteer – Supporting our communications to reach a wider audience

View Application Pack

Research Volunteer – Gathering data and building our knowledge base so we can successfully educate others and create change

View Application Pack

Social Policy Volunteer – Supporting our policy, campaigning and advocacy activities to improve rights and representation

View Application Pack

Fundraising Volunteer – Developing sources of income to support our long-term growth and development

View Application Pack

Lived Experience Volunteer – Sharing your personal experience and helping to inform our best practice guidance and resources

View Application Pack

General Volunteer – Supporting the charity with creating resources, ad-hoc tasks and projects

View Application Pack

For more information, please contact us on hello@plusimportance.org.uk

Support our work

If you would like to support our work, such as partnering with us, please contact Matt (he/him) on matt.humberstone@plusimportance.org.uk

Sign up to our newsletter:

Donate:

Registered Charity Number: 1206433

© Plus Importance Project 2026 | Website by Made for Impact | Cookie Policy